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What is the difference between an ionic hair dryer and a regular hair dryer?

An ionic blow dryer, as opposed to a regular blow dryer, emits millions of charged particles called ions that bond to your hair, breaking down moisture molecules with very little heat.

The ionic blow dryer utilizes one-half the heat in half the time, drying your hair more quickly and reducing frizzy hair and heat damage while leaving your hair fuller and shiner.