I was totally attracted by its great shape, it looks so good. I got one after I read some reviews about this Elchim Da Vinci hair dryer, and I found there are many people love its shape as same as loving its fast blowing; I quite agree at the fast blowing since I have used it for 3 weeks, this hairdryer always dries my hair within 10 minutes, this may not be the very short time, but if you know that i have long & thick hair, you would think it's short time enough. I'm pleased to recommend this hair dryer.